Teaching Area: Marketing Management, Customer Relationship Management, Brand Management
Research Area: Customer Relationship Modelling, Customer Loyalty Engineering, Service Quality Architecture, Customer Satisfaction Portfolio Management
Dr Alok Kumar Rai is Professor in Marketing Area in Institute of Management Studies, Banaras Hindu University, Varanasi. He has authored 6 books and edited 4 books in the area of Marketing, Customer Relationship Management, Customer Loyalty, Customer Satisfaction and Entrepreneurship published from leading publishers like McGraw Hills, PHI, Macmillan, Excel, Himalaya etc. He has authored over 60 papers published in leading referred International/ national Journals published by leading publishers of the world that includes Elsevier, Springer, Emerald, Inderscience, Westburn, IGI etc. for institutions from US, UK, Europe and Asia and national institutions like IIMs.
His researches in the area of Customer Relationship Management, Customer Satisfaction, Customer Loyalty and Service Quality are widely cited in marketing literature. He is also trainer and consultant for government and corporate, MoD, DoT, NTPC, ECGC, UPPCL, REC, CSB to name a few. He has been lecturing as key notespeaker, subject expert and resource person in conferences, seminars, workshops in different parts of the country on contemporary issues of business and management. He has completed 3 projects funded by AICTE and UGC. He also organised 3 International conferences, 6 National conferences and 5 National level FDPs. He is trained assessor for NAAC.
He has been on different committees for affiliation inspection, faculty selection, board of studies, curriculum development etc for various universities. He also holds several administrative positions in the institute and university including Coordinator of PGDBA program of the institute.
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