Dr. Subhash Pratap Singh did MBA in 1999 and obtained Ph.D. degree in the area of Marketing Management in 2004 from V.B.S Purvanchal University, Jaunpur. Prior to joining Rajeev Gandhi South Campus as Assistant Professor in MBA Agribusiness, BHU he was associated as Head and Assistant Professor with Department of Business Management, BSACET, Mathura and various other Management institutes. His area of interest includes Retail Management, Customer Relationship Management, Services Marketing and Strategic Management. He is a life member of AIMA, New Delhi. He has broad experience of Teaching and Research. Dr Singh has published research papers and articles in national and international Journals and has made presentations in several national and international seminars and conferences.